Advising Founders
I support founders with defining their growth strategy, identifying key marketing channels for their product and growth motion, and making critical first hires.
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I typically work with consumer startups that have already found PMF. I also work with corporate companies looking to modernize their marketing strategy and tech stack.
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In my advisory work, I draw on my experience from Reforge and FanDuel. At Reforge, I taught brand marketing, product marketing, growth marketing, and monetization to hundreds of tech professionals. At FanDuel, I led marketing teams of 80+ as the company scaled 10x to $1B+ revenue.​
Supporting Marketing Leaders
Being a marketing leader - especially a first-time marketing leader - is challenging, and can often feel quite lonely:
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You’re expected to be an expert in every area of marketing
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You need to influence multiple stakeholders (Product, Finance, Growth, and more)
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You might be managing a large team for the first time. If you’re at a small company, this might include a lot of junior marketers who need guidance from you…
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...And it probably means you could use more guidance, but have limited resources inside the company
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I've supported dozens of marketing leaders during my time at Reforge and FanDuel. I created and taught a course on Marketing Leadership at Reforge, based on my time leading marketing teams at FanDuel and Madison Square Garden (more at Courses).
If this resonates and you’d like to explore advising for yourself or a marketing leader on your team, please reach out.
Lifecycle & Retention
I work with companies looking to transform their lifecycle/retention program into a powerful lever to drive core business metrics, such as new customer activation, retention, and revenue.
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My marketing roots are in lifecycle and retention, and I’m passionate about helping companies bring this capability to the next level. At FanDuel, I implemented a full customer lifecycle program, modernized the tech stack, and repositioned the team to own the customer experience and drive critical business metrics such as actives and revenue.
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I work with companies that already have lifecycle/retention teams in place, and are looking to take the next step to strengthen this capability and elevate it to a core growth driver.
Get in Touch
I'd love to hear from you!
Please share a little bit about your company and what topics you're looking for advising on.
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If I can't help you, I'll do my best to connect you to other all-star marketing leaders in my network.